Experience the Drunk Difference through this fun but serious skincare brand from the US

We are excited to announce that the biocompatible skincare brand, Drunk Elephant, finally launched in the Philippines at LOOK SM Aura Premiere.

Drunk Elephant’s founder, Tiffany Masterson, is thrilled to share her ingredient-elimination philosophy with the brand’s fans who have fallen in love with the products via social media and while traveling to the U.S. Anticipation is at an all-time high as fans wait to be able to purchase the skincare products of the brand beloved by skincare aficionados across the globe.

Tiffany Masterson, founder of Drunk Elephant

At the heart of the Drunk Elephant philosophy is the belief that what is left out of the products is just as important as what is put in. So you’ll never find the Suspicious 6™ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in any Drunk Elephant product. Removing these six ubiquitous ingredients allows the skin to return to its healthiest, most balanced state. All Drunk Elephant products are formulated at optimal pH levels, blended together easily, and are highly absorbable, so they can be used to create customized skincare “smoothies.”

Drunk Elephant launched in the United States in 2013 with six products. Today, the line has achieved cult status and fans can experience the full range of products for face, hair, and body.

“I’m so excited to be launching in the Philippines", says Masterson. “The Drunk Elephant difference has been such a game changer for so many people, and I can’t wait for the community in the Philippines to experience it for themselves.”

WHAT IS THE DRUNK ELEPHANT DIFFERENCE?

Drunk Elephant is committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. They never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility. That’s why they focus on healthy pH levels, formulations the skin recognizes, small molecular structure that’s easily absorbed, and effective active ingredients that also support and maintain the skin’s acid mantle. But what they leave out of our products is just as important as what they put into them, so you will never find what they call the Suspicious 6™ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in their line. They believe that these six ubiquitous ingredients are at the root of almost every skin issue, and when they’re removed entirely from your routine—that is, when you take a Drunk Break™—skin can reset and return to its healthiest, most balanced state. This ingredient-elimination diet benefits all skin types and inspired the #barewithus Instagram movement, a collection of bare-faced selfies that chronicles the Drunk Elephant journeys of people who have found not only healthier skin but more importantly, healthier self-confidence.

The Suspicious 6

“When skin is exposed to irritants and sensitizers, damage can be imperceptible and cumulative, leaving it in a reactive mode,” says Masterson. “We believe we have ‘sensitive’ skin, but it’s often really just skin that has become sensitized over time, which is a problem that can be easily addressed.” Masterson wanted people to understand that the answer to healthy skin was simple: Keep your products high quality and stay away from the ubiquitous ingredients that are not necessary and seemingly at the root of dysfunctional skin. “Skin is skin. All skin functions the same if you let it.”

The collection is available online at lookatme.com.ph and instore at LOOK At Me SM Aura Premier.

Fans can also visit @drunkelephant on Instagram to learn more and share their skincare journey with the brand’s passionate community.