The Fenty Craze—A Beauty Brand Loved By Millennials and Gen Z
The Fenty Craze—A Beauty Brand Loved By Millennials and Gen Z
“We're beautiful like diamonds in the sky,” sings Rihanna. As much as her song motivates us to let our beauty shine bright like a diamond, Rihanna hopes to bring out the most beautiful in each of us through her very own makeup and skin care brand, Fenty.
A brand that has captured the hearts of both millennials and the Generation Z, Fenty stands out in a sea of beauty brands not just because it’s owned by a renowned singer, but also because of its unique and versatile products clinically proven to deliver results. On top of that, Fenty puts a premium on its earth-conscious packaging, supple textures, and irresistible scents.
Whether you’re a fan of Rihanna or a fan of skin care (or both), there’s surely a Fenty product that’s perfect to make your beauty shine bright like a diamond. Choose from this list:
Don’t hop into bed without removing your makeup! You’ll do your skin a huge favor if you take care of it, especially with Fenty Skin Total Cleans’r Remove It All Cleanser. It’s a 2-in-1 makeup remover-cleanser that gives you the wonderful sleep you deserve. It is infused with antioxidant-packed Barbados cherry and coconut-inspired cleansers to treat the skin right. It smells delicious but totally effective to cleanse your face. It removes dirt, oil, pollution, and long wear makeup without stripping or drying.
Protect your skin without making it look dry. Use the 2-in-1 Fenty Skin Hydra Vizor Invisible Moisturizer as your sunscreen moisturizer that gives light-as-air, all-day hydration that meets universal SPF30 protection. No chalkiness found when you apply this pink-tinted cream that applies visibly on all skin tones. It boosts and brightens skin and reduces appearance of pores, fine lines, dark spots, and wrinkles.
Here’s another Fenty product that will surely boost your skin care regimen. Fenty Skin Fat Water Pore Refining Toner Serum refines your pores while reducing the look of dark spots. It also evens the skin tone without stripping the skin. This powerful 2-in-1 toner-serum helps tighten your pores and control oil, leaving a hydrated, smooth, plump, and replenished skin any time of the day—and night. A sweet bonus is its fragrant blend of cherry and sun-kissed fig!
Wake up to a fresh, rejuvenated, and young-looking skin with Fenty Skin Instant Reset Overnight Gel Cream. This gel-cream moisturizer instantly hydrates and reduces the look of fine lines and wrinkles. It is especially formulated with essential hyaluronic acid and globally sourced Kalahari melon oil and baobab to support deep hydration. It gives a surge of instant 8-hour hydration, locks in moisture, and brightens skin.
Make sure you still look fresh after frequent late nights. FENTY SKIN Flash Nap Instant Revival Eye Gel Cream gives off well-rested vibe anytime, anywhere. What’s more, it brightens, soothes, and fights the look of puffiness over time. It hydrates and restores the skin. It also reduces the look of fine lines, wrinkles, and crow’s feet—both instantly and over time.
The ever reliable lip gloss is beauty kit essential. Make sure yours contains this cult favorite. FENTY Beauty Gloss Bomb Color Drip Lip Cream is a rose nude tinted lip gloss that provides a plumping, non-sticky glow that lasts for hours. This beauty product has raised the bar when it comes to lip glosses, dispelling the misconception that all lip glosses are sticky with an overly sweet fragrance.
Another Fenty favorite is the Fenty Beauty Cheeks Out Freestyle Cream Blush. This airy cream blush provides a subtle, buildable finish that blends seamlessly into the skin without interfering with makeup. This water-resistant blush is everything you expect a multi-purpose blush to be— lightweight, buildable, pigmented, easy to apply, and gives a natural glow. It's ideal for days when you want to look natural but still elegant.
FENTY BEAUTY Match Stix Contour Skinstick is must-have for every beauty enthusiast. Even if you’re still a newbie to contouring, this beauty product will make your look like it’s done by a pro. It's simple to apply and ensures precise contouring of your cheekbones, forehead, and other problematic areas like the sides of your nose. The cream-to-powder formula blurs the appearance of pores and other skin blemishes, giving you a sculpted, almost airbrush-like look.
FENTY BEAUTY Pro Filtr Soft Matte Powder Foundation is an award-winning foundation that revolutionized the cosmetics industry. The powder offers that blur matte finish with no flashbacks and doesn't emphasize the pores. It resists sweat, humidity, and creases while minimizing shine. It’s totally the ideal on-the-go filter! No wonder why millennials and Gen Zs love it.
The ideal product for achieving a no-makeup look, FENTY BEAUTY Eaze Drop Blurring Skin Tint is available in 25 different shades. This easy-to-apply foundation provides buildable light to medium coverage. It’s effective in evening out skin tone and blurring pores and bumps. Since it's not watery at all, it's excellent for throwing into a tote bag and keeping on hand for midday touch-ups, which can be done with your fingers if you don't have a sponge or brush on hand.
Fenty Beauty's Snap Shadows Mix & Match Eyeshadow Palettes is that small yet powerful beauty product you can take anywhere. Each little 6-pan palette has a different color story to offer, ranging from smokey to pastel to the perfect lowkey neutrals for your skin tone. Rihanna hand-picked each shade to offer only the colors you'll want to use — no more wasted shades. You can stack two palettes back-to-back, and they will "snap" together, allowing you to carry them both in a compact manner.
Fenty’s ultimate all-in-one mascara with a distinctive flat-to-fat brush quickly volumizes, lifts, lengthens, and curls lashes for a totally exposed effect. It's the ideal chilled, daily mascara that dries swiftly, doesn't flake, and doesn't leave your lashes crunchy. Of course, it isn't Rihanna-approved if it isn't longwearing and water-resistant.
Here’s the perfect partner for your Pro Filtr Foundation! FENTY BEAUTY Pro Filtr Instant Retouch is a shine-stopping, pore-diffuser primer that complements every foundation application and makes your makeup last longer. It may be pink in color, but once applied to the skin, it becomes invisible. It has a beautiful matte texture that adds a youthful glow to your face.