SHISEIDO Makeup SYNCHRO SKIN Collection
In Sync With Skin.
Renowned for its revolutionary textures, pioneering innovations, and distinctly Japanese vision that seamlessly fuses art with science, SHISEIDO leveraged the company’s extensive skincare heritage in order to break new ground in the complexion category.
The core products in the lineup—SYNCHRO SKIN-SELF REFRESHING Foundation, SYNCHRO SKIN-SELF REFRESHING Custom Finish Powder Foundation, SYNCHRO SKIN-SELF REFRESHING Cushion Compact, SYNCHRO SKIN-SELF REFRESHING Concealer, and the new SYNCHRO SKIN-SELF REFRESHING Tint—are in sync with both skin and the environment thanks to ActiveForce™ Technology. Developed by SHISEIDO laboratories, ActiveForce™ Technology allows these second-skin formulas to resist heat & humidity, rebound from facial movement, and absorb oil for a freshly-applied finish. Using a proprietary combination of ActiGel Polymer, Time Match Powder, and Self-Repair Gel to guard against oil, humidity, and facial movement, ActiveForce™ Technology allows for exceptional coverage that doesn’t require touch-ups. SPF in the SYNCHRO SKIN-SELF REFRESHING Foundation and Tint also blocks UV rays without creating a white cast or affecting the formula’s true color payoff.
Encompassing an extensive breadth of shades and a variety of coverage levels, the SYNCHRO SKIN SELF-REFRESHING Collection offers something for everyone. “What’s great about this range is that you can layer these formulas to customize your finish,” says Boehmer. “Every skin tone, type, and texture is going to require a slightly different recipe. ”