150 years of Beauty Innovation with Shiseido - LOOK At Me PH

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150 years of Beauty Innovation with Shiseido

SHISEIDO has been pursuing the mechanisms of life to uncover the connection between life and beauty since its foundation 150 years ago. During that time, it has developed products that incorporate cutting-edge technologies based on its unique Life Science research.

 

Heritage 

Moisturizing lotion for a reborn smoothness and refreshed radiance  
SHISEIDO Eudermine Revitalizing Essence 150th Limited Edition 

 

Eudermine was launched in 1897 when SHISEIDO established its Cosmetics Business Division. It was formulated using the most advanced Western pharmaceutical technology of the time and marketed as “high-grade lotion,” gaining popularity as “Shiseido’s red water.” Over the years, the formulation was continually improved, until the launch of the current Eudermine Global in 1997 to mark the centenary of Eudermine’s creation.  

 

This limited-edition product features Shiseido’s original arabesque design and prismatic colors that express a bright future, on a reproduction glass bottle based on the original from the time of Eudermine’s launch in 1897. The glass bottle (in consideration of recyclability) and outer carton made of FSC-certified*2 paper create a special packaging that is befitting for the 150th anniversary as well as a sustainable and beautiful future.  

*2: Certification granted by the Forest Stewardship Council to paper, pulp, and other products made from forest resources based on proper forest management. 

 

Product name: Shiseido Eudermine Revitalizing Essence 150th Limited Edition 
Category: Lotion  
Size: 100 mL 
Retail price: PHP 2,800 

 

Living Innovation 

Innovative serum that enhances your inner defenses for healthy, vibrant beauty  

SHISEIDO ULTIMUNETM Power Infusing Concentrate III 150th Limited Edition 

 

ULTIMUNE Power Infusing Concentrate is SHISEIDO’s best-selling serum, which has received 224 beauty awards*3 worldwide. It was renewed in the summer of 2021 based on the concept of “The LifebloodTM”*4 as an approach to further enhance your inner defenses, needed now more than ever in this time of heightened awareness of the importance of healthy-looking skin.  

 

Featuring original ImuGenerationRED TechnologyTM, the revolutionary formula resists various concerns for a smoother, more resilient look with your radiance recharged, while at the same time preserving your skin’s beauty now, and into the future.   

*3: Total beauty awards as of December 2021. 

 

 

*4: The LifebloodTM is a new beauty concept proposed by SHISEIDO. 
It aims to help release a beauty for each individual that continues to be constantly renewed.  

 

150th Limited Edition  
Category: Serum 
Size: 75 mL 
Retail price: PHP 7,300 

 

 

Future 

Intensified ULTIMUNE serum to unlock your beauty potential in the harsh future environment 
SHISEIDO ULTIMUNETM Future Power Shot 150th Limited Edition 

 

ULTIMUNETM Power Shot features ImuGeneration 150 TechnologyTM, an evolution of ImuGenerationRED TechnologyTM based on the concept of “The LifebloodTM”. Designed to defend skin against the severity of the future environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place.  

Enriched with naturally derived ingredients, the texture is lighter than ever before, absorbing quickly into the skin and promoting your unique “beauty circulation” to bring out your beauty potential.  

 

Category: Oil-based concentrated serum 
Size: 15 mL 
Retail price: PHP 4,250