SHISEIDO has been pursuing the mechanisms of life to uncover the connection between life and beauty since its foundation 150 years ago. During that time, it has developed products that incorporate cutting-edge technologies based on its unique Life Science research.

Eudermine was launched in 1897 when SHISEIDO established its Cosmetics Business Division. It was formulated using the most advanced Western pharmaceutical technology of the time and marketed as “high-grade lotion,” gaining popularity as “Shiseido’s red water.” Over the years, the formulation was continually improved, until the launch of the current Eudermine Global in 1997 to mark the centenary of Eudermine’s creation.  

This limited-edition product features Shiseido’s original arabesque design and prismatic colors that express a bright future, on a reproduction glass bottle based on the original from the time of Eudermine’s launch in 1897. The glass bottle (in consideration of recyclability) and outer carton made of FSC-certified*² paper create a special packaging that is befitting for the 150th anniversary as well as a sustainable and beautiful future.  

ULTIMUNE Power Infusing Concentrate is SHISEIDO’s best-selling serum, which has received 224 beauty awards*³ worldwide. It was renewed in the summer of 2021 based on the concept of “The Lifeblood^TM”*⁴ as an approach to further enhance your inner defenses, needed now more than ever in this time of heightened awareness of the importance of healthy-looking skin.  

Featuring original ImuGenerationRED Technology^TM, the revolutionary formula resists various concerns for a smoother, more resilient look with your radiance recharged, while at the same time preserving your skin’s beauty now, and into the future.   

*3: Total beauty awards as of December 2021. 

*4: The Lifeblood^TM is a new beauty concept proposed by SHISEIDO. 
It aims to help release a beauty for each individual that continues to be constantly renewed.  

ULTIMUNE^TM Power Shot features ImuGeneration 150 Technology^TM, an evolution of ImuGenerationRED Technology^TM based on the concept of “The Lifeblood^TM”. Designed to defend skin against the severity of the future environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place.  

Enriched with naturally derived ingredients, the texture is lighter than ever before, absorbing quickly into the skin and promoting your unique “beauty circulation” to bring out your beauty potential.